What we have achieved so far:
- Worked out a 3500 Words scientific paper to prepare the market entry strategy for the Small/Medium Size Company Hörle Wire.
- Presentation of our results to the student audiance
- 3 best groups were able to present their results to the Managing Board of Hörle Wire
- We planned the strategic focus and the product portfolio the company should implement to enter the German market. This Case Study was organised as competition.
- We made also a second Case Study this week concerning Internationalization of the LEAX. This case study covered market entry strategies for future growth in respect of entering the BRIC states + strategy for portfolio diversification.
Campus of JIBS:
View from the hotel to the lake:
