International Management Sweden III

Posted: 26th Februar 2012 by admin in MBE-SCMT

What we have achieved so far:

  • Worked out a 3500 Words scientific paper to prepare the market entry strategy for the Small/Medium Size Company Hörle Wire.
  • Presentation of our results to the student audiance
  • 3 best groups were able to present their results to the Managing Board of Hörle Wire
  • We planned the strategic focus and the product portfolio the company should implement to enter the German market. This Case Study was organised as competition.
  • We made also a second Case Study this week concerning Internationalization of the LEAX. This case study covered market entry strategies for future growth in respect of entering the BRIC states + strategy for portfolio diversification.


Campus of JIBS:

View from the hotel to the lake: