Good morning ladies and gentlemen,
already somewhere in chapter 4 of our Global Marketing Bible. one blank white board is left … but the course book has 750 pages 
so we will fill that one as well 😀
The lecture today concentrates on Market Entry Modes, Blue Ocean Strategy, Advanced SWOT analysis on different corporate levels and market segmentation.
in the time between, students are working on the scientific papers.
Two case presentations will follow on wednesday and friday.
seems getting to be a hard week ….