Korea 2K12 07 25

Posted: 26th Juli 2012 by admin in Asia, MBE

Good morning ladies and gents ๐Ÿ˜‰
lecture and culture in Seoul

Korea 2K12 07

Posted: 25th Juli 2012 by admin in Asia, MBE

Good morning ladies and gents ๐Ÿ˜‰

Changed the country and context from japan to South Korea. The first impression are very curious. Totally different compared to Tokyo. Again hard to describe this in writing just a view lines.

Concerning the cultural program there are much more topics on the agenda compared to Tokyo, that might be the result of the long relationship between „SKK GSB“ and Steinbeis. In Tokyo SCMT was the first year in this particular region of the city.

Okay who cares โ€ฆ what we have done till now in korea is also very impressing i guess.
My personal academic highligth was the lecture of Prof. Pil Hwa Yoo (PhD. from Harvard Business School and at least one year practical experience in Germany).
Even if couldn’t impress him with my anecdote about Machiavelli :-(
(which i stole from KSB of course)
Other lectures focused „How to do business with china“, „Rethinking international marketing“, „Corporate Strategy from an Asian perspective“, „Game theorie“, „Leadership (historic apporach)“ and so on and so forth.
We visited Aurora Company, they are producing plush characters. Very interesting which challenges they are facing in their particular market and in terms of internationalization.

I like korea very much. But the internet availability is so bad that you will get only a view pics and not that many updates as expected.

Tokio 2k12 07 Homestay

Posted: 22nd Juli 2012 by admin in Asia

Cumba wa hai arrigato,

Thanks to my hostfamiliy,

the stay at the kind family Noma and the teaching and introduciton to japanese traditions was sure of the best experience i had here in Japan. this expierence can not be described with words alone so here are some pictures of Katana, Kimono, Tofu, Sake, Tea, traditional dancing, japanese garden, Lotus Blossom, lots of food and of course the lovely family where i had the possibility to stay. I’m impressed you might notice, and i totally am :-)

Tokio 2k12 07 19

Posted: 20th Juli 2012 by admin in Asia, MBE

Good morning ladies and gentlemen,

Some pictures of yesterday, because we had to work on our case study i hadn’t time to upload.
Today (Friday 20.07.12) our final presentation will take place and we have to defend in front of the management board.
The prof. of yesterday introduced us to some principles of world warming and moving particle theory (not classical Business Engineering Topics ๐Ÿ˜‰ )
Today its much better to hear sth. about Leadership/Management styles/Marketing/Kaizen and innovation within firms. Prof. Hironobu Matsushita presents us Innovation and Marketing from a cross cultural perspective what is really interesting compared to thursdays lecture ๐Ÿ˜‰

Here some pictures of Thursday Social Technology (Prof. Masayuki Horio)

Tokio 2k12 07 18

Posted: 18th Juli 2012 by admin in Asia

good morning ladies and gentlemen ๐Ÿ˜‰

Today we visited CITIZEN and had an interesting discussion with some of the recent manager’s ob CITIZEN Holding, the Watch manufacturing and the machinery tool plant. The discussion was cool because the former managing board was present and answered our questions concerning japanese management styles compared to german work and management.
What was impressing that they assemble 500.000 watch works a day. Fully automated and with a production line which first version was setted up 30 years ago.

The machinery tool plant was very interesting for me because we at Siemens Healthcare Kemnath have a comparable machine park named Mechanic Center. Didn’t know before that Citizen is producing CNC machines but they do and sell up to 150 per month. Not bad with cycle times of nearly 30 days per machine.

but again no pictures :-( but some of the Citizen staff made pictures which we get later and i will upload some.

Here my impressions of the day —> the nature around tokyo is awesome !!! good rock climbing spots i would guess ๐Ÿ˜‰

Tokio 2k12 07 17

Posted: 17th Juli 2012 by admin in Asia

Good morning ladies and gentlemen ๐Ÿ˜‰

Koniche Wa
Cumba Wa

Trying to get postcards seems to be an endless story in Tokio. Post office opening hours are collidating with lecture time … thats a little problem.
Today we (we devided in 4 subgroups so i can only provide information about the business case of my group) visited Soken, which is a chemical engineering company. Soken produces chemicals like adhesive pressure sensitive tape, paper inprints, „digital paper“, LCD Surface materials, something which is simliar to e-ink (but different and very top secret ๐Ÿ˜‰ )
It’s a Japanese hightech company now trying to expand after China, Malaysia, Thailand to Europe.
As Junior consultants we are responsible to provide an in depth market analysis and market potentian for the European market. For that we are getting support of local students (chemical, biological and mecanical engineering students) which is a highly diverse team.
That makes a lot of fun and new ideas arise how to position Soken in the European market with special coated adhesive tape.
So we are working on our business case how to develope a market entry strategy for the japanese company soken to enter Europe. This might include al aspects of international marketing and international management such as PESTL, 5 forces, from recommandation over implementation to risks of market entry.

okay enough theorie my economic scientist blog-readers: „It’s a lot of work here to do, but it’s really really fun“
But there is one big problem: we are supposed to wear a suit (36ยฐ C !!!) that’s not that awesome :-(

Here you get your daily portion of Tokyo pictures:

Tokio 2k12 II

Posted: 16th Juli 2012 by admin in Asia

Here we go ladies and gentlemen …
Good morning by the way ๐Ÿ˜‰

1rst Day in T O K Y O ,sigthseeing thanks to ocean day public holiday we had the chance to see sth. from the downtown part of Tokio.

Awesome city. Wikipedia says 35,7 million people – and i trust in wiki – there are many of them ๐Ÿ˜€

Sorry this part has to be in German ๐Ÿ˜€
—> und auch morgen wieder eine neue Folge von Andi unterwegs


Tokyo 2k12 TUAT

Posted: 16th Juli 2012 by admin in Asia

Good morning ladies and gentlemen,

Just arrived in our micro hotel in Tokyo, after a 17h adventure journey from Frankfurt to Seoul ICN and from Seoul Gimpo to Tokyo.
Here are some first expressions from Tokyo and our first evening struggling to get sth to eat. But how to choose a dinner if you can not read any single letter :-)

Good Morning Ladies and Gentlemen ๐Ÿ˜‰

the Journey begins. The flight to Tokyo is departing today and two weeks of study are waiting to be accomplished.
Looking forward to business case as junior consultant to give some nice advices to japanese companies how to enter the european market ๐Ÿ˜‰ this might get very interested. The company my group will visit is Soken ๐Ÿ˜‰ producing ahesive tape and wanna go for expansion to the european market. We will see what the time in Japan and South Korea will bring from a cultural and academic perspective – i have no clue because the SCMT schedule is still not handed out ๐Ÿ˜€

The homestay in Japan at a local family will seriously become a highlight but it’s gonna be a „surprise surprise“ how this will work out.

I’ll keep you informed from nearly 10.000 km away (source: http://www.luftlinie.org/Tokio-Japan_95514-neustadt)

Asia Planning Phase

Posted: 25th Juni 2012 by admin in MBE, MBE-SCMT

Good morning ladies and gentlemen ๐Ÿ˜‰

Here we go with the Asia planning progress for our SCMT trip

Link to google maps